Vans

In 1966 Paul Van Doren and three partners opened up their first store in California. The Van Doren Rubber Company was unique in that it manufactured shoes and sold them directly to the public.

On that first morning, 12 customers purchased Vans deck shoes, the ones that are now known as Authentic.
 
A lot has happened since 1966 and Vans is today one of the biggest shoe companies in the world. Today the heritage of Vans is as relevant as back in 1966.